LESS IS MORE: Overall message should include 7 words or less including logo, website, and contact info. 

 

Product Identification: Your message or product should be clearly defined.  

 

Short Copy: Message should be short and to the point. 

 

Legible Type: Must be legible from a distance so the reader can see while they are moving.

 

Images: Must be big enough to capture attention and convey meaning. 

 

Bold Color: Your design should stand out from the surroundings.

 

Innovative/ Creative/ Humorous: The message will be more effective if its memorable.